Unless you edit your Professional Headline, LinkedIn will automatically fill that space with your current job title and employer, if you have one. Often, when I look at the Professional Headline someone has on their Profile, I wonder if they understand the impact of their Professional Headline and how to be visible inside of LinkedIn. Which Headline contains the most keywords and is more likely to be found in a recruiter’s LinkedIn search results for a B2C product marketing analyst?.Which Headline tells recruiters the most about what she could do for an employer?.Which one of these Headlines provides the most complete description of the LinkedIn member?.Which person would you be most interested in speaking with?.Look at the examples below, and ask yourself: Using the right keywords (the search terms used to find qualified candidates) will increase the probability that your Profile will appear in a recruiter’s search for someone with those skills. Recruiters search using terms like the job titles, location, required skills and knowledge, degrees and certifications, specific employers, industry/profession terminology, and other “details” that are used to describe the people who are successful in the job being filled. Recruiters and employers search LinkedIn relentlessly, looking for qualified job candidates. Use the Best Terms for You to Be Found in Search Your LinkedIn Professional Headline is one of the most visible spots on LinkedIn for you to combine personal marketing and personal SEO (search engine optimization), leveraging the best keywords for your career. The default LinkedIn Professional Headline is your current job title and employer.The Professional Headline also accompanies your name and photo in your LinkedIn Group activities, Updates, and most other LinkedIn visibility.The Professional Headline has significant weight in the internal LinkedIn search algorithm, so the right keywords in your Headline make you more visible in a LinkedIn search.The Professional Headline is the tagline, immediately following your name, at the top of your LinkedIn Profile.After your name and photo, your LinkedIn Professional Headline is possibly the most valuable real estate in your LinkedIn Profile.
0 Comments
Leave a Reply. |